Continue reading Google Fiber for San Antonio

Google Fiber for San Antonio

Over ten years ago, we could never imagine a time where the Internet had the capacity to go beyond 56kbps. Yes, you remember the harsh grating sound of dial-up and the frustration of being unlucky enough to get 28kbps speed. Now we live in an era of wireless Internet, with connectivity being only a few feet away, whether in your home or at the local coffee shop. Google plans on making Internet speed even faster in San Antonio. Just yesterday, Google announced its plans to potentially install and launch Google Fiber in the city.

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Continue reading Backyard Studios Wins 16 American Advertising Awards

Backyard Studios Wins 16 American Advertising Awards

The first few months of the new year mean plenty of things, like a fresh start, or a new project, but it’s also something else: awards season. From the Oscars to the Golden Globes, everyone is getting congratulated and recognized for their talent and hard work. We’re no exception, either.

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Continue reading Catching Fire Marketing Campaign

Catching Fire Marketing Campaign

We are surrounded by media. No, we live, breathe and eat media. With such a constant and overwhelming stream of noise, it’s hard to stand out and to make an impression on such a huge audience. One of the best recent examples of cutting through the noise and impacting an audience is Catching Fire, the sequel to the massively popular and immensely successful movie The Hunger Games.

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Continue reading Breast Cancer Awareness Month

Breast Cancer Awareness Month

For millions of women across the world, breast cancer is a part of their daily lives. Some struggle with the cancer themselves, undergoing treatment or living in remission, while others are indirectly affected through friends and family members. October 1 marks the start of Breast Cancer Awareness month, a month dedicated to sharing knowledge and showing support for breast cancer patients, survivors and those who are closely affected by the disease.

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Continue reading New York State Cracks Down on Fake Online Reviews

New York State Cracks Down on Fake Online Reviews

Today, New York Attorney General Eric Schneiderman announced a deal with 19 businesses that agreed to stop writing fake reviews and pay more than $350,000 in penalties. Yelp and Schneiderman, powerful players stooping to take on local business owners, each asserted that posting fake reviews violates false advertising laws.

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Continue reading Adobe Creative Cloud

Adobe Creative Cloud

In the past few months, Adobe product users have been forced to adapt to a very new and somewhat novel system of product usage. Of course, we in the creative and advertising industry are already adaptive, constantly moving with the trends to stay relevant… right? Say hello to Adobe Creative Cloud, a subscription-based creative center that replaces physical software purchases.

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Continue reading Navigating Game of Thrones with Infographics

Navigating Game of Thrones with Infographics

If you’re not familiar with the massive hit series from HBO, Game of Thrones, we’re sure you’ve heard of it by now thanks to its huge following. Game of Thrones, based on the novel series A Song of Ice and Fire by George R.R .Martin, follows the political, societal and economic struggles of a variety of characters mainly in Westeros, a country thrown into civil war and oncoming supernatural dangers. Yes, we’re excited, and we definitely didn’t forget about the three dragons.

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Continue reading April 16 Luncheon with the AAF: The Making of a Heisman Trophy Winner

April 16 Luncheon with the AAF: The Making of a Heisman Trophy Winner

On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at this successful campaign.

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Continue reading Facebook Home and the Future of Social Media Advertising

Facebook Home and the Future of Social Media Advertising

How many times do you check your phone a day? Once? Twice? More like thirty times? That sounds about right for a vast majority of people on smart phones who check their updates constantly to know what is the latest news from their feed.

Enter Facebook and their newly announced Home, an entirely different system that will put you, the user, and your friends on the forefront, not your apps.

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