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The smoke settles from the 2017 American Advertising Awards show. The Backyard Studios team emerges onto the stage, game faces on, ready to rock. Alright, alright, we’ll just settle for the roaring applause. Bret Michaels, we mean, Cameron Brooks, and his glammed out groupies rocked the house and took six awards this year at the American Advertising Awards!

Not even 3 months into 2017, our team already has some major #winning to celebrate. The American Advertising Awards (ADDYs), will prove successful for Backyard Studios, who has earned six Addys at the local award show. The American Advertising Awards will be held at The Aztec Theatre this Saturday, February 25, 2017.

What happens when two firms, from two continents have to work together to design something for the entire world to see?

The design team at Blue State Digital tends to structure projects so each designer has ownership over an account or two (or five). In that way, one designer becomes super knowledgeable on that account, from their brand guidelines to the best methods of communication and delivery. Historical knowledge informs future design decisions and is a great way to build trust and understanding in a client relationship, which is crucial as an agency designer.

As Captain America: Civil War draws closer, everyone seems to be choosing sides. The film’s cast is working overtime as part of the movie’s marketing effort, making a variety of special appearances in addition to the standard press junkets and other promotions that you see with big-budget films.

The first few months of the new year mean plenty of things, like a fresh start, or a new project, but it’s also something else: awards season. From the Oscars to the Golden Globes, everyone is getting congratulated and recognized for their talent and hard work. We’re no exception, either.

We are surrounded by media. No, we live, breathe and eat media. With such a constant and overwhelming stream of noise, it’s hard to stand out and to make an impression on such a huge audience. One of the best recent examples of cutting through the noise and impacting an audience is Catching Fire, the sequel to the massively popular and immensely successful movie The Hunger Games.

For millions of women across the world, breast cancer is a part of their daily lives. Some struggle with the cancer themselves, undergoing treatment or living in remission, while others are indirectly affected through friends and family members. October 1 marks the start of Breast Cancer Awareness month, a month dedicated to sharing knowledge and showing support for breast cancer patients, survivors and those who are closely affected by the disease.

In the past few months, Adobe product users have been forced to adapt to a very new and somewhat novel system of product usage. Of course, we in the creative and advertising industry are already adaptive, constantly moving with the trends to stay relevant… right? Say hello to Adobe Creative Cloud, a subscription-based creative center that replaces physical software purchases.

On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at this successful campaign.