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New York State Cracks Down on Fake Online Reviews

Today, New York Attorney General Eric Schneiderman announced a deal with 19 businesses that agreed to stop writing fake reviews and pay more than $350,000 in penalties. Yelp and Schneiderman, powerful players stooping to take on local business owners, each asserted that posting fake reviews violates false advertising laws.

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Adobe Creative Cloud

In the past few months, Adobe product users have been forced to adapt to a very new and somewhat novel system of product usage. Of course, we in the creative and advertising industry are already adaptive, constantly moving with the trends to stay relevant… right? Say hello to Adobe Creative Cloud, a subscription-based creative center that replaces physical software purchases.

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April 16 Luncheon with the AAF: The Making of a Heisman Trophy Winner

On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at this successful campaign.

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Facebook Home and the Future of Social Media Advertising

How many times do you check your phone a day? Once? Twice? More like thirty times? That sounds about right for a vast majority of people on smart phones who check their updates constantly to know what is the latest news from their feed.

Enter Facebook and their newly announced Home, an entirely different system that will put you, the user, and your friends on the forefront, not your apps.

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