We are surrounded by media. No, we live, breathe and eat media. With such a constant and overwhelming stream of noise, it’s hard to stand out and to make an impression on such a huge audience. One of the best recent examples of cutting through the noise and impacting an audience is Catching Fire, the sequel to the massively popular and immensely successful movie The Hunger Games.
For millions of women across the world, breast cancer is a part of their daily lives. Some struggle with the cancer themselves, undergoing treatment or living in remission, while others are indirectly affected through friends and family members. October 1 marks the start of Breast Cancer Awareness month, a month dedicated to sharing knowledge and showing support for breast cancer patients, survivors and those who are closely affected by the disease.
Today, New York Attorney General Eric Schneiderman announced a deal with 19 businesses that agreed to stop writing fake reviews and pay more than $350,000 in penalties. Yelp and Schneiderman, powerful players stooping to take on local business owners, each asserted that posting fake reviews violates false advertising laws.
In the past few months, Adobe product users have been forced to adapt to a very new and somewhat novel system of product usage. Of course, we in the creative and advertising industry are already adaptive, constantly moving with the trends to stay relevant… right? Say hello to Adobe Creative Cloud, a subscription-based creative center that replaces physical software purchases.
On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at this successful campaign.
How many times do you check your phone a day? Once? Twice? More like thirty times? That sounds about right for a vast majority of people on smart phones who check their updates constantly to know what is the latest news from their feed.
Enter Facebook and their newly announced Home, an entirely different system that will put you, the user, and your friends on the forefront, not your apps.
Just last week, Pinterest made available to users an opt-in to their new layout. Of course, we at Backyard Studios made sure to jump onto this and explore the new features from the popular image sharing website.
In keeping with the latest trends, Backyard Studios had to research SimCity, EA’s newest game in the Sims franchise, that was just released March 5th. After numerous YouTube videos and screenshots depicting the amazing graphic designs within the game, we knew we had to reserve our copy.
If you’re anything like us, you keep up with the latest news in all things geek and design. The latest piece of news we’ve come across is the recent announcement of the latest installment in the Assassin’s Creed series. The newest game is titled Assassin’s Creed IV: Black Flag.
This year, at the ADDY Awards, Backyard Studios swept in the Digital Advertising category with five big website winners! We celebrated in style with a live band at the beautiful Don Strange Ranch in Boerne, Texas with our fellow designers and design firms from the San Antonio area. It was a wonderful experience for all of us here on the Backyard Studios team and we’re ready to do it all over again.