Online

We are surrounded by media. No, we live, breathe and eat media. With such a constant and overwhelming stream of noise, it’s hard to stand out and to make an impression on such a huge audience. One of the best recent examples of cutting through the noise and impacting an audience is Catching Fire, the sequel to the massively popular and immensely successful movie The Hunger Games.

For millions of women across the world, breast cancer is a part of their daily lives. Some struggle with the cancer themselves, undergoing treatment or living in remission, while others are indirectly affected through friends and family members. October 1 marks the start of Breast Cancer Awareness month, a month dedicated to sharing knowledge and showing support for breast cancer patients, survivors and those who are closely affected by the disease.

In the past few months, Adobe product users have been forced to adapt to a very new and somewhat novel system of product usage. Of course, we in the creative and advertising industry are already adaptive, constantly moving with the trends to stay relevant… right? Say hello to Adobe Creative Cloud, a subscription-based creative center that replaces physical software purchases.

On April 16, 2013, The American Advertising Federation of San Antonio will be holding a luncheon for all those interested in college-level athletics. If you’re a fan of Baylor University and the Baylor Bears, this is definitely a luncheon you don’t want to miss! Nielsen orchestrated the acclaimed Heisman Trophy publicity campaign for Robert Griffin III in 2011. Get an inside look at this successful campaign.

This year, at the ADDY Awards, Backyard Studios swept in the Digital Advertising category with five big website winners! We celebrated in style with a live band at the beautiful Don Strange Ranch in Boerne, Texas with our fellow designers and design firms from the San Antonio area. It was a wonderful experience for all of us here on the Backyard Studios team and we’re ready to do it all over again.